10 Ways to Thank Your Customers

The Attitude of Gratitude is upon us. On Thursday, we’ll take the time to remember all that we have to be thankful for by getting together with loved ones and celebrating in whatever way best suits us (hint: if this doesn’t somewhere involve eating delicious food until a nap is no longer optional, you’re doing it wrong). But before we do that, let’s take a quick moment to talk business.

Customers are integral to a business’s success, and they should be treated as such. One of the best ways to do this is to show them that you appreciate them. Here are a few ways to thank your customers:


1.   Teach them something

Never underestimate the value of information. Host a seminar or a webinar on a topic on which you have expertise. Write a blog article or make an infographic on something that will benefit or merely interest your customers. Sharing knowledge for free is a sure way to show that you value your customers.


2.   Write a note

The classic. Whether it’s a handwritten card or a thoughtful email, a note is quick, easy, and intimate. Always make sure you are genuine and try to personalize the message to the individual.

Instead of:

“Bob, thank you for your business. I hope you have a great weekend!”


“Bob, it was great to see you today. I hope you and your kids have fun on your camping trip this weekend! Thank you for always being such a loyal customer.”

Which brings us to the next item…

People shopping at an Antique Bicycle store.

3.   Remember them

Not only should you make every effort to remember regular customers’ names, but you should also remember personal details about them. If Sally tells you she is going to a big conference one day, you should remember to ask her how it went the next time you see her. Likewise, Bob will feel valued when you remember his kids names and ask him how they are doing.

DCF 1.0

4.   Give them a discount

Nothing says “thank you” quite like a freebie. Your industry will determine how this looks, but whether it is a free item, a 20% discount just because, or simply the waving of a fee, customers will remember how well you treated them.


5.   Call them

Picking up the phone and saying “thank you” to a customer is a powerful thing.

Photo of a group of students taken with a cell phone

6.   Feature them

For your very best customers, spotlight them on your website, blog, social media, or in your actual brick-and-mortar business. Engage with them on social media by sharing, liking, or retweeting their posts, or use testimonials or interviews to feature them on your own platforms.

Confident African coffee house owner with folded arms

7.   Refer business to them

One of the best compliments people can receive is a referral. If your customer has their own business or gets commission in any way, refer friends or other customers to them.

Closeup of a brown eco friendly paper wrapped package with gift tag. Horizontal format with shallow depth of field.

8.   Send a gift

Who doesn’t love getting treats? Do this sporadically or in recognition of birthdays or holidays.

Friends Toasting at Bar

9.   Hang out

A well-executed customer appreciation event allows you to show appreciation to many customers at once, while higher-end customers might warrant treating them to a meal. Hosting networking events is also a great way to say thank you, since you are also providing your customers the benefit of connecting with others.

hand holding loyalty card isolated over white background

10. Rewards programs

Most large retailers have some form of rewards programs now, and if this works for your business, it’s a great model to ensure that your most loyal and frequent customers reap the most benefits. Even if you can’t afford a flashy online system, the old punch-card method is still as good as any.

What are some other ways you thank your customers? Let us know in the comments section.